Overview
In 2016 Bodybuilding.com launched an initiative to drive greater growth through tighter integrations with ad platforms and partners and by converting an untapped audience into first-time buyers. With over 2M unique visitors every month consuming their articles for free, there was $15-$30M of potential revenue being left on the table—based on AOV.
Challenge
Establish Bodybuilding.com as a leader in the fitness news app space while targeting an underserved audience — women.
Opportunity
Create a differentiated reading experience that highlights Bodybuilding.com’s unique content, expands our audience and builds tighter partnerships with vendors and content creators.
Results
$83,950 increase in annual revenue due to ad placements
$50,000 increase in annual revenue due to brand partnerships
Bodybuilding.com’s highest rated mobile app in both App and Playstore at 4.5 stars
2.06% increase in store engagement
21% retention rate
7 screens per session on average.
My role
UI/UX
User research and testing
Prototyping
Interaction design
The Team
IOS
Android
CMS
API
BI
Marketing
Legal
Merchandizing
The Process
Our small team of six ran a week-long Google Sprint that culminated in us building a lightweight prototype to test and validate with customers. We demoed to leadership, got buy-in to invest further and develop the app, and spent just under a quarter bringing it to market.
The solution
A fitness news app that delivers exclusive content and expert advice to help users achieve their fitness goals. From workout plans to nutrition advice, the app is packed with features that will help you stay on track and make progress towards your fitness aspirations and stay up-to-date with the latest fitness products and trends. Join the millions of Bodybuilding.com users and transform your fitness journey.
